A florist should be well aware of the important occasions when the flowers are expected to be mostly purchased from them like Valentine’s Day, festivals, weddings, etc. Statistics say that most trades of flowers and bouquets are expected on Valentine’s Day. Even the people who generally are not fond of buying flowers most certainly buy flowers on Valentine’s Day.
They should always be at their best on such days, the more décor they will have on their stalls, shops, etc may attract more and more customers and they can even earn enough which they cannot earn usually in a whole month. Florist in Alexandria VA create and design floral arrangements like bouquets, centerpieces, corsages, wreaths or other arrangements.
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It is a general trend that people prefer to visit those shops from where they could get most of the things they need so that they don’t have to roam around to search for other related things.
So for such special occasions like Valentine’s Day or Christmas etc., the florists usually keep the heart-shaped balloons, cards, and even small stuffed toys also which attracts most of the customers because a customer finds it easy to get all the related stuff from one shop.
The next tactic for them is choosing an appropriate location for their shops, stalls, etc. Location plays an important role in a marketing perspective. Like for example, you may find most flower shops near big graveyards because thousands of people visit graveyards daily and most certainly they require flowers, etc for the graves.
This is what usually they do; they choose an appropriate place for their flower shop from where they could get their maximum clientage. In cities, most flower shops are near the main markets because thousands of people visit them and there is a fair chance for the florist to attract some customers.