India is the second-largest consumer market in the world. With more than 1 million potential customers, it's no wonder that consumer goods companies see India as the best place for expansion and growth.
The demographic structure analysis of Brazil, China, and South Africa shows that these countries are the largest in developing countries in the world and India is one of the best countries.
Interesting rural marketing in India is its size as a mass market. Around 2 million homes are added every year. The fight fills the city market with a number of new players. To get rural marketing services in India you can visit https://www.ascentgroupindia.com/strategic-rural-marketing/.
With the growing contradiction that producers have difficulty maintaining market share. So look for new grasslands. The obvious choice is to go to villages where the market is not fully exploited.
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Many national and multinational companies have realized this and are prepared to use this potential. There are several companies that grow and offer products for the global economy.
With 60% of India's population living in rural areas and accounting for half of the country's purchasing power, the Indian economy can still grow today by improving living conditions in rural areas. Illiteracy in rural areas is a major problem and several projects to improve rural conditions are ongoing.
While India is arguably one of the largest consumer markets in the world, it is difficult to enter the market. Marketing theories and concepts have been applied directly to India, but they have not been very successful.